Post by account_disabled on Jan 24, 2024 22:13:13 GMT -6
advertising has long abandoned direct appeals or propositional formulas, giving way to neutral messages from the point of view of true or false, do this or that. The messages are subtle, influencing the consumer's way of being, the so-called lifestyle. If this advertising is acceptable to adults, the same cannot be said for children. Children cannot be seen as consumers, although it is known that they are also. A child is a developing human being. Your legal protection is not only in the Consumer Protection Code, but also in the Child and Adolescent Statute and the Constitution, which enshrines the principle of absolute priority in your favor. Therefore, we must think first of all about children from the perspective of the future we intend for Brazil.
Unfortunately, we live in a globally Buy Phone Number List commodified society, dominated by economic rationality, which replaces values with numbers. Contrary to what Kant said, today even dignity has a price. If we want to persist in this model, nothing can be more efficient than children's initiation into consumerism. It's time to listen to voices like Lipovestky's, who preaches salvation through school education. It is there that we can rescue dignity, developing a critical consciousness that can enjoy the benefits of consumption without surrendering to it unconditionally. However, children and advertising will always exist.
What to do then? There are inspiring models. At a recent academic meeting in Porto Alegre, professor Thierry Bourgoignie gave an excellent explanation of the legislation in the province of Quebec, Canada. Simply put, Quebec law became known for prohibiting advertising to children under 13 years of age. This is the law in principle, but detailed regulation specifies what is permitted and under what conditions. The interesting thing is that the law has wide popular acceptance. If we compare Quebec law with the Conar Statute and Resolution 163/2014, of the National Council for the Rights of Children and Adolescents (Conanda), we will find many converging points.
Unfortunately, we live in a globally Buy Phone Number List commodified society, dominated by economic rationality, which replaces values with numbers. Contrary to what Kant said, today even dignity has a price. If we want to persist in this model, nothing can be more efficient than children's initiation into consumerism. It's time to listen to voices like Lipovestky's, who preaches salvation through school education. It is there that we can rescue dignity, developing a critical consciousness that can enjoy the benefits of consumption without surrendering to it unconditionally. However, children and advertising will always exist.
What to do then? There are inspiring models. At a recent academic meeting in Porto Alegre, professor Thierry Bourgoignie gave an excellent explanation of the legislation in the province of Quebec, Canada. Simply put, Quebec law became known for prohibiting advertising to children under 13 years of age. This is the law in principle, but detailed regulation specifies what is permitted and under what conditions. The interesting thing is that the law has wide popular acceptance. If we compare Quebec law with the Conar Statute and Resolution 163/2014, of the National Council for the Rights of Children and Adolescents (Conanda), we will find many converging points.