Post by mostafa005 on Jun 6, 2024 3:33:32 GMT -6
The traditional furniture factory opened its doors in 1959 in the city of Gramado , in the heart of Serra Gaúcha , and soon became a reference in quality, tasteful custom-made furniture.
Arousing emotions is what has always motivated all of Masotti 's work . Over more than 60 years of existence, it has stood out for its capacity and market vision: it has evolved alongside styles and trends that change over time, launching products with classic, modern and casual designs , and providing harmony, charm and elegance in the environments they comprise.
Currently, it has more than 20 points of sale throughout Brazil.
The problem
Masotti approached our Digital Marketing turkey phone number agency in mid-2012, with very specific problems in its digital presence: generating more opportunities online and selling over the Internet .
Every semester, new collections were launched by the company, but its website platform did not keep up with the pace of new developments. The difficulty of carrying out the necessary updates was great and expensive and, to make matters worse, it also provided a terrible user experience . It was very difficult to navigate between the collections and, consequently, get to know the products.
Every good marketer knows that there is no point in investing in a beautiful window if it is in the back of a busy gallery or in a place where your target audience does not pass by. On the Internet, it's no different!
Another challenge we faced was generating sales opportunities from the Internet without damaging the relationship with our customers (exclusive and multi-brand stores). The industry feared a negative reaction from retailers with the creation of a direct sales channel to the end consumer (e-commerce), and would end up competing directly with their commercial partners.
The project
We drew up an action plan covering the complete restructuring of the website, from its platform to the development of an architecture focused on user experience, based on best e-commerce practices.
But what do you mean by "e-commerce" if Masotti couldn't “compete” with its points of sale? We'll get there soon! Still thinking about building a solid foundation, the site was designed following an advanced Google optimization ( SEO ) strategy.
After planning the basis and how to attract potential customers, it was time to think about conversion. Using the principles of e-commerce, we developed an exclusive area on the website called “ Wish List ”, where the visitor, after completing a brief registration, could select numerous products and create their own list of products. This list is public to all users and, if they prefer, visitors can request a quote from it! In fact, it is possible for anyone to request a quote from another visitor's list!
Arousing emotions is what has always motivated all of Masotti 's work . Over more than 60 years of existence, it has stood out for its capacity and market vision: it has evolved alongside styles and trends that change over time, launching products with classic, modern and casual designs , and providing harmony, charm and elegance in the environments they comprise.
Currently, it has more than 20 points of sale throughout Brazil.
The problem
Masotti approached our Digital Marketing turkey phone number agency in mid-2012, with very specific problems in its digital presence: generating more opportunities online and selling over the Internet .
Every semester, new collections were launched by the company, but its website platform did not keep up with the pace of new developments. The difficulty of carrying out the necessary updates was great and expensive and, to make matters worse, it also provided a terrible user experience . It was very difficult to navigate between the collections and, consequently, get to know the products.
Every good marketer knows that there is no point in investing in a beautiful window if it is in the back of a busy gallery or in a place where your target audience does not pass by. On the Internet, it's no different!
Another challenge we faced was generating sales opportunities from the Internet without damaging the relationship with our customers (exclusive and multi-brand stores). The industry feared a negative reaction from retailers with the creation of a direct sales channel to the end consumer (e-commerce), and would end up competing directly with their commercial partners.
The project
We drew up an action plan covering the complete restructuring of the website, from its platform to the development of an architecture focused on user experience, based on best e-commerce practices.
But what do you mean by "e-commerce" if Masotti couldn't “compete” with its points of sale? We'll get there soon! Still thinking about building a solid foundation, the site was designed following an advanced Google optimization ( SEO ) strategy.
After planning the basis and how to attract potential customers, it was time to think about conversion. Using the principles of e-commerce, we developed an exclusive area on the website called “ Wish List ”, where the visitor, after completing a brief registration, could select numerous products and create their own list of products. This list is public to all users and, if they prefer, visitors can request a quote from it! In fact, it is possible for anyone to request a quote from another visitor's list!