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Post by account_disabled on Oct 21, 2023 2:26:41 GMT -6
Show full consent SEND! 2. Brainstorm Purpose: Universal Take an interdisciplinary and team approach - encourage knowledge sharing by accepting ideas from all key specialists, and you'll never run out of A/B testing ideas. Use the insights gathered in the previous stage and consider new testing options during regular brainstorming sessions. Start by creating a list of all the categories you can test. Then combine them with all the types of tests you can run. The categories can be : Banners Content Layout sale Overlays Newsletters Push notifications Notifications Commands Your specialists should focus on why a particular test phone number list is worth conducting and what its long-term results and possibilities will be. 3. Define the hypothesis and select KPIs for each idea Goal: Marketing and Merchandising + Optimization and Analytics This gets interesting - now we'll hypothesize about changes to the page that could prompt the user to perform the actions we want. It's worth starting with this way of thinking: Based on [OBSERVATIONS], I believe that if we implement [PROPOSED CHANGE], we will see an increase in [TEST DATA]. However, these patterns should not be confused with facts. Rather, these are justified ideas based on data analysis and previous observations. They are the starting point for the optimization process itself.
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