Post by ivykhan885 on Mar 6, 2024 22:03:15 GMT -6
For companies, the objective underlying every marketing strategy is the sale of their products or services: lead acquisition is the main step to achieve this. Having the contacts of potential customers available is, in fact, the starting point for developing successful marketing strategies. Acquire quality leads and transform them into customers with Ediscom solutions, contact us ! Lead acquisition Share on Facebook Share on LinkedIn REQUEST INFO ON LEAD GENERATION! What is lead acquisition and the difference with lead generation In common usage, we often tend to confuse lead acquisition with lead generation and use these two terms as synonyms. In reality, although these are closely connected to each other, they are different marketing solutions which, however, have a single purpose: to obtain the contacts of users potentially interested in the company's products or services. To fully understand what lead acquisition is, therefore, we need to clarify the difference between the generation and acquisition of contacts. Lead generation, as we defined it in our marketing glossary.
is the set of actions through which we try to encourage the user to carry out an action and voluntarily leave their data to the company, in exchange for an advantage from which to benefit: for example a discount to be used in store for your purchases. Lead acquisition, on the other hand, is the phase following the insertion of information into the boxes of a form. It is, therefore, the moment in which an individual sends his data to the company, which in turn manages, sorts and organizes them within its database Australia Telegram Number Data The two, therefore, are nothing more than consecutive moments of the same process, that of customer acquisition. It should be specified that the lead acquisition phase also includes the possibility of purchasing quality records from third parties. Ediscom, for example, a leading company in performance marketing, offers its customers a proprietary, highly segmented and constantly updated database . This is certainly a useful and advantageous option for all those companies that want to achieve excellent results in the short or long term, increase their profit and have a good return on investment .
The steps of lead acquisition Having now clarified the distinction between lead generation and lead acquisition, it is necessary to understand which steps make up the actual contact acquisition phase. As specified above, lead acquisition is the phase immediately following lead generation . This therefore begins when the user information is sent to the company's data collection system or, in the case of third-party company records, when they are purchased. From this moment on, the lead acquisition funnel proceeds with the management and filtering of the leads obtained and purchased. Among these it will be necessary, first of all, to identify the "hottest" contacts, followed by the "coldest" ones. This is because the former includes all those who have shown interest in the company and who, for this reason, are more likely to carry out an immediate conversion action . To recognize them, it will be enough to evaluate all their actions in detail. The "hottest" contacts, in fact, will be those who, when filling out the form, have entered the greatest number of data; have demonstrated a positive attitude in releasing their data, accepting.
is the set of actions through which we try to encourage the user to carry out an action and voluntarily leave their data to the company, in exchange for an advantage from which to benefit: for example a discount to be used in store for your purchases. Lead acquisition, on the other hand, is the phase following the insertion of information into the boxes of a form. It is, therefore, the moment in which an individual sends his data to the company, which in turn manages, sorts and organizes them within its database Australia Telegram Number Data The two, therefore, are nothing more than consecutive moments of the same process, that of customer acquisition. It should be specified that the lead acquisition phase also includes the possibility of purchasing quality records from third parties. Ediscom, for example, a leading company in performance marketing, offers its customers a proprietary, highly segmented and constantly updated database . This is certainly a useful and advantageous option for all those companies that want to achieve excellent results in the short or long term, increase their profit and have a good return on investment .
The steps of lead acquisition Having now clarified the distinction between lead generation and lead acquisition, it is necessary to understand which steps make up the actual contact acquisition phase. As specified above, lead acquisition is the phase immediately following lead generation . This therefore begins when the user information is sent to the company's data collection system or, in the case of third-party company records, when they are purchased. From this moment on, the lead acquisition funnel proceeds with the management and filtering of the leads obtained and purchased. Among these it will be necessary, first of all, to identify the "hottest" contacts, followed by the "coldest" ones. This is because the former includes all those who have shown interest in the company and who, for this reason, are more likely to carry out an immediate conversion action . To recognize them, it will be enough to evaluate all their actions in detail. The "hottest" contacts, in fact, will be those who, when filling out the form, have entered the greatest number of data; have demonstrated a positive attitude in releasing their data, accepting.